Juwelier Kurz AG

Your specialist retailer for watches and jewellery

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We offer high-quality jewellery and gems, as well as an exclusive range of world-renowned watch and jewellery brands. Our long-established company was founded in 1948 by Armin Kurz and now has nine jewellery stores in the Zurich, Basel, Bern, Lucerne, Geneva and Lugano regions.

In all our boutiques, we combine contemporary, modern jewellery design with style-oriented advice. In our wide range, you will find jewellery and watches for all the beautiful moments in life: for births, childhood, engagements and marriages, as well as for friendship and love, or as a gift to yourself.

Founded in Zurich in 1948 by Armin Kurz, the company has been part of the Swiss family-owned enterprise IGS AG since 2020.


Find our KURZ boutiques here
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The guiding principle of ‘Everyday Luxury’ accompanies us in everything we do. For us, it goes beyond the quality of our products. We want to make every day special and create memories for our customers that will last for generations.

Luxury

Luxury is not about value, but about experiencing the little things in life. For us, luxury means being the best version of yourself and seeing the beauty in everything, enjoying every moment in life and showing this to the outside world.

Tradition

For us, tradition means heritage, sustainability, quality and advice. We take responsibility and are aware of the importance of introspection. When we do something, we do it right.

The power of déjà vu

The awareness that a specific moment becomes a memory.

Many essential memories originate with us. Whether it's the first purchase of a wonderful brand-name watch that will accompany you throughout your life, the selection of an engagement ring or the acquisition of a very special piece of jewellery for a special moment. For us, the power of déjà vu means that we see every experience with KURZ as having the potential to become a lifelong memory.